CEERS™ was originally (circa 2018) a commercial undertaking spearheaded by Brian Hunt, President of SecureHarbour Consulting Inc in collaboration with Apar Purohit, a Senior Claims Specialist currently the Managing Director of AMPFirst Services Inc and Michelle Tribe, Partner, of Fraser Litigation.  It involved both pro-active and re-active strategies to help deal with the consistent disparities in insurance programs of commercial clients – that being that audit findings consistently showed significant gaps between insurable exposures and insurance coverage.  The marketing focus for CEERS™ was largely in respect of pro-active, sophisticated holistic evaluations and treatment of risk aimed at risk reduction and cost savings.  Unfortunately for the client, there was less interest in this largely due to the client’s lack of understanding/awareness of their true exposures and inordinate risk retentions – and their assumptions about the efficacy/appropriateness of their programs driven by the ‘you don’t know what you don’t know’ factor.  Clients tended to view the concept one-dimensionally through the cost of the insurance product and not the reduction in cost of risk and exposure.  Too many insureds only realize the import of this approach after they have sustained significant losses – at which point they need to revert to a reactive ‘strategy’ – an inordinately more expensive process considering the shortfall in coverage, the protracted time to settle and the costs associated therewith.

With consistency, the Founders have witnessed a growing trend in lower insurance claims recovery, prolonged recovery periods with an increase in overall dispute resolution processes thereby costing the insurance sector as whole significant dollars and further reputational harm.

The Founders of CEERS™ agreed that the problem was systemic and growing without abatement in sight.  Being dedicated to the profession of risk and insurance, the Founders decided that CEERS™ needed a bigger outreach and the inclusion of all concerned parties i.e. assisting one client at a time was inefficient and ineffective in dealing with the overall matter.  The Founders were also concerned about the impact of AI on the industry and added these to the initiatives circa 2021.

As such, CEERS™ was incorporated as a Society in late 2023 with plans to create an ecosystem of cooperation among all parties to the risk and insurance process to not only stem the problem but also to help reduce the uncertainty caused by the growing delta between expected claims recovery and actual recovery.  

The society belongs to all in the field of risk and insurance and invites everyone to shape the future of its contributions, functionality and assistance.